Corporate Social Responsibility – Through Ages

Corporate Social Responsibility – Through Ages

- Sai Papineni                       

The Great Depression had brought into focus a few lacunae in the system and forced the intelligentsia to look closely at the capitalist ideal; and the concept of Corporate Social Responsibility had its genesis; a concept made popular by the management thinkers like Drucker in mid 20th Century. In India the word began to make rounds very recently – of course, true capitalism here is a new, post-liberalization phenomenon – but is it really new to us?  

If one explores various phases of India’s long and illustrious history, there are many phases during which welfare activities were undertaken by the the mercantile and industrial enterprises. But the social processes and particularly the parlance differed significantly from what we understand it as today. 

Let us simplify the term CSR into easily comprehensible words…

“Voluntary alienation of one’s wealth for the general good of many”

This may not explain the concept in its entirety, but it should suffice for now. The contexts, the motivations and the priorities differed from time to time. However, in this simplified form, it is not new to India from the earliest times known.

Dāna is a term well known from the earliest literary tradition available to us – Rig Veda. The number of instances, of a wealthy patron – a warlord or a landlord –, giving away cattle or gold or some such movable tokens of wealth to the officiating priests at the sacrifices, abound in the Vedic tradition. The size of these donations preempts their enjoyment by a single individual or a family; they were essentially meant for the community benefit and differ from the mandatory taxes such as Bali and Bhāga.

The concept of taxing the business as a means to state led welfare schemes is part and parcel of civilized societies from the times immemorial. When a strong welfare state exists, the focus on CSR becomes irrelevant. The focus on the direct contribution of non-government institutions, therefore, is inversely proportional to the people’s confidence in state-led welfare processes. In the occident, the church became the agent of welfare and the tithes a means for the welfare of the parish. Its prominence increased with the weakening state authority during the dark ages. Its Indian parallel is the rise of temples as nuclei of rural communities.  

Therefore, religious sanction to the endowments made by commercial institutions and wealthy individuals has been a fact that persisted through ages in different social and religious milieu. The individual motivation remains the same, “Donor acquires merit (Puṇya) and also material wealth (Artha) in one’s lifetime”. Is it in reality different from the motivations of a modern corporation? To me they are essentially the same – a long-term image building for the corporate brand and improved economic conditions leading to a stronger customer base.

Now, if you look back at the historical times, one may argue that the purpose of donations had nothing to do with the welfare of people, even though they might have had indirectly contributed to the community benefit. However, there is no denying the fact that some literary and epigraphic records do establish that the donors were conscious of the purpose for which the donatives were made.  

A later codicil of the Mahabharata story, the Anusāsanika Parva, differentiates dānas into two distinct types – Işṭa & Pūrta. While the Işṭa dāna is a honorarium for officiating a ritual, the Pūrta dāna was specifically towards such activities like digging wells, repairing irrigation tanks and building of temples. While Işṭa dāna is mandatory, the Pūrta dāna is voluntarily made by the Landlord / Merchant. 

 Arthashāstra is a manual on statecraft representing a strong unitary state – probably 2000 years old – and primarily deals with the welfare initiatives that are state led. A modest provision in its tax collection and administration code gives discretion to the collectors to waive the duties if the articles of trade are meant for community benefit, indirectly pointing to the fact that such practices had taken place even though at a low key.

Vinaya piṭaka, from the Buddhist canon mentions such terms as Shréni, Puga, Nigama etc. which denote corporate organizations or guilds that are engaged in industry and trade. There were references of such guilds providing regular supplies of food and clothing not only to the monks, but also to the destitute and the disabled.

There are several inscriptions of early historic period referring to wealthy persons investing in guilds towards some pious endowments, the interest from the investments to be utilized for the needy and towards improving public amenities. For example, an inscription from Junnar refers to an investment with one Konachika guild for the purpose of planting karanja and banyan trees on the highways. 

 
Dharmāta, the practice of setting aside a part of the profit margin towards some pious activity is followed even today by the most traditional Jain and Marwadi business houses  in India; a practice that had its origins in the earliest Jain literature dating back to the pre-Christian times.

 
Sharia, the Islamic law book institutionalized the process, by making it mandatory for every pious businessman to set aside a portion of his income towards alms for the poor and the destitute.

Medieval texts list Sapta Santānas, seven kinds of progeny – the legacies one may leave to improve one's merit afterlife – and these are namely, Rest house, Irrigation tank, Book, House, Temple, Orchard and New Village Settlement. A large number of inscriptions spread across the country, belonging to this period, evidence contributions made by the wealthy merchants and manufacturing groups towards such activities like building, maintenance and repair of community infrastructure. 

This brings us to the fact that the Oriental affinity to contribute a part of the wealth towards the general welfare of the community is very much alive even today. During the years of colonial high tide, the institutional endowments dwindled as the economy suffered. But the instinct was internalized at an individual level, which is evident from the number of alms-seekers at every traffic junction in India. At the institutional level there certainly is a discontinuity. With the rise of modern enterprise and businesses, and the growing disenchantment with state apparatus, a need exists to channelize this proclivity into effective strategies to address the current social needs and priorities.

But … how true is our current crop of NGOs to this purpose?

Do we have the moral right to claim credit for championing Buddhism?

A certain amount of jingoism is alright. 

Recent history or economic competitiveness justifies our eagerness to rise to the defense of our motherland, laudable. But… do we ever introspect before jumping to claim moral high-ground?  

There is no denying the fact that Buddha lived here or that we have not forgotten his principal teachings. The Hindu religious beliefs and practices today have more in common with his teachings than the Brahmanic religion which had preexisted. No wonder, the founder of the six branches of latter Hinduism, Sankara, was called Pracchanna Buddha (Buddha in disguise). 

When the Tibetan theocracy had a crisis we had immediately embraced them. Was it an entirely altruistic act? Or had it sprung from our love for the religion which had disappeared from this country a millennium ago? Yes, we may say it’s neither. It was a simple act of a good neighbor. Great!

That act alone holds us in good stead today and, gives us a reason to boast. 

While we are blowing the trumpets about the Global Buddhist Congregation at New Delhi, shouldn’t our attention be drawn towards some of our failings too? Here, I’m not talking about the abuse and persecution we had meted out when the teachings of Buddha became no longer fashionable or feasible in an environment of war, political fragmentation and general unrest which characterized the medieval times. It was not only here. Across a large swathe of Central and Western Asia the socio-political compulsions had dictated that we adopt violent, sectarian faiths. It’s a historic truth. And, any burden of guilt, if you carry, its fine; but any compulsion is unreasonable. Luckily, Buddhism had survived, where geography allowed isolation.

Asokan Inscription at Sannati

But… with the coming of modern age, when the likes of Cunningham and Marshall exposed our collective consciousness to that phase in history, in which the people of this country, our ancestors, nurtured and propagated a tradition which was systematically erased in later times; we had recognized a prize, a crutch for our wounded self esteem. We had grabbed at it with both hands to prop up our immediate agenda – no doubt symbolically – to validate our secular and egalitarian credentials.

We had drawn what we needed. Period 

If you say that… 
‘with knowledge must come, responsibility’; 
and now that we know that our country has the custody of a heritage,

Shouldn't we be accountable to the millions of people who cherish it?  

We just provide lip service and nothing tangible. Of course, the sites and monuments associated with the faith give an opportunity for the enterprising amongst us, to wangle an extra dollar or yen from the faithful. Alright, but where it is not allowed by law, the political and administrative apathy is amply evident.

Portrait of King Asoka (ranyo asoka inscribed on top)

Examples? There are many. 

 

One that comes to mind is Kanaganahalli or Sannati, a Buddhist site discovered in 1993-94. 

It is a short distance from Yadgir, a district headquarter town in Karnataka. 
Trial excavations by archaeologists took place over a couple of seasons and were completed in 1996-97, exposing a wealth of material - architectural, sculptural and thousands of written words. 

Fourteen years! 

Still the report is awaited. Will it ever see the light? 
Buddha alone knows! 
While the various agencies involved are busy fighting turf wars, the site and the sculptures lay exposed to the elements.

Among the sculptural material is a carved limestone slab. Portrait off a king called Asoka. You may ask, ‘how in Buddha’s name do you know?’ Let me show you. Do you see the scribble on top of the picture?  They are letters in Brahmi, the original Indian script. His name ‘Ranyo Asoka’ was inscribed at the top of his portrait to squelch your doubts. 

And, it’s the only such specimen.

It is laid out under a Neem tree.

There he rests; the greatest ruler of the Indian Subcontinent, whose contributions to the Buddhist faith are matched only by its founder Gautama Buddha himself and probably by the philosopher, Nagarjuna. 

 

Sannati is only one such example. 

When I visited the site, 

The shade provided by the Neem tree was the only convenient place for a half a dozen security men to have their lunch. Poor souls! where else will they go to? Haven't we read in our history text books, that there was a king called Asoka, who had planted trees to provide shade to the common folk? 
Now, he shares the shade still!
And, the stone portrait of the king also served as their dining table. 

 

Shame!?